artSPACE@16 ONLINE: Part 3: Un-Cut Interview April 2008 - How I Run artSPACE@16

Monday, December 29, 2008

Part 3: Un-Cut Interview April 2008 - How I Run artSPACE@16

Reporter: I also noticed that you're a wonderful networker, whether through word of mouth or through email listservs. What role does networking play in running a gallery and publicizing its shows?

SAND T:

I would say that networking and publicizing the exhibits are some of the key aspects in running a gallery. Treating the artists professionally is on the top of all my priorities.
The quality of work presented is crucial to me. I am always enthusiastic about the gallery presentations as I would be about a work of art. The installation of an exhibit is in fact a work of art if the whole is greater than the sum of the parts. A cohesive presentation will create enjoyable experiences for the visitors.
Then comes networking, marketing and publicizing the exhibits. Time management plays an important role in getting the word out about the exhibits. Communicating with everyone I work with in a timely and effective manner helped me to achieve this goal. These people include artists, production, media, and the visitors.
Though website and list-services are helpful modern messengers, I aggressively promoted the exhibits via snail mailing, postcards, flyers, exhibition binders and word of mouth.
Keeping artSPACE@16’s website content up to date, and making sure that the website is designed to embrace the community, provides relative art resources for all. Effectively communicating the programs, exhibits, mission, and etc is part of the ball game of networking, marketing and publicizing the gallery.

How I run artSPACE@16

Gallery Spotlight on artSPACE@16 by Roanna Forman, artscope magazine Jan/Feb 2008 issue.
artSPACE@16 > INTRO > How We Operate

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INTRO

Sand T Kalloch
founder/director/volunteer
artSPACE@16 ONLINE
MAKING THE ART SEEN artSPACE@16 Online Gallery
Community + Art COLLABORATIVES
Sand T Kalloch ART BLOG

"Sand T brings together a virtual community of artists and art enthusiasts like to no other in the history of Boston. Her artSPACE@16 community goes beyond the walls of the physical gallery itself. As a Gallery Founder she is inspirational, dedicated and leads with great sense of pride and direction. One that encourages all the community to join her and support her in her journey. Naveed Nour and I greatly admire and appreciate her one of a kind achievements." - – Zohreh, Massachusetts, 2007.

NETWORKING HUB :: BLOGS, JOURNALS, MAGAZINES, PUBLICATIONS, ART FAIRS, RESIDENCIES, GRANTS, THE BUSINESS OF ART, GALLERIES, MUSEUMS, ARTISTS + MORE...

What They Said.

An ERA | artSPACE@16 + S.T Gallery

"artSPACE@16 is a treasure. Located in an unassuming suburban two car garage, it is of the most vital, smart, contemporary Gallery around...and the director/artist/owner, Sand T, combines professionalism with a fierce agenda of community building which is a rare and welcome combination. Two wicked big thumbs up." - - Rick Fox, Massachusetts, 2007.

"artspace@16 is an intelligent, interesting, and inclusive space. Talk about blooming where you're planted--this gallery puts Malden on the arts map!" - - Lisa L. Sear, Massachusetts, 2007.

THE MALDEN CONNECTIONS

LOCAL LINKS: COMMUNITY, ARTS AND CULTURAL VENUES IN MALDEN, MASSACHUSETTS

"As a member of the Malden Cultural Council, I find the gallery's concept outstanding. ArtSPACE@16 is a major contributor to the vibrancy of the artist's community here in Malden." - - John D'Entremont, Massachusetts, 2007.

"The most varied and frequent exhibits are presented in tasteful artistic combinations. The art and the artists are treated with enthusiasm, respect and encouragement. In fact, the curator encouraged me with my own artwork which resulted in my own exhibits. The enthusiasm has spread in Malden to the city government level. The gallery is a treasure! Respectfully, Ose Manheim, Malden resident, 2007."

IRVING STREET STUDIOS - Artist Live/Work Studios developed by the Malden Redevelopment Authority and the city of Malden located at Irving and Main Streets in downtown Malden, MA.

Archive :: In the News

THEY SAID.

COMMENTS RECEIVED.

"artSPACE@16 is not only a venue where art works meet viewers, it is also a place for artists to gather and network. The person behind all the success is Sand T, the gallery director, who tirelessly initiated and supported many other projects, large and small, in her community, such as the opening of Gallery at Elm Street. artSPACE@16 appeared to be at the center of all these activities. I must say that exhibitions in artSPACE@16 are great treats." - XiaoWei Chen, Massachusetts, 2007

If anyone has ever done anything for the community, without getting paid, you will know why Sand T deserves to be nominated. All artists in the world need more Sand T's. - Naveed Nour, Massachusetts, 2007.

THEY SAID.

"This gallery has brought members of the Malden arts community together on a regular basis. The fine talents of Malden artists are featured and heavily promoted by the gallery owner, Sand T. Sand is passionate about her work on behalf of Malden artists. The City of Malden, through her efforts, has forged partnerships with the artistic and cultural members of the community to enhance the quality of life in Malden." – Mayor Richard C. Howard, the City of Malden, Massachusetts, 2007.

All about community supporting art, art feeding community. Sand T has vision beyond the scope of most commercial galleries. – Benjamin Cariens, Massachusetts, 2007.

THEY SAID.

"It's a great mix of leadership and support for art and creativity, artist and expression, and community and interconnectedness." - - Yoshiro Sanbonmatsu, Massachusetts, 2007.

"artSPACE@16 continues to curate diverse and interesting work by artists working in all media within a context that lends itself to conversation. Sand T understands the need for community among artists and art appreciators and also the strength of expanding our artistic community. Community in this sense is inclusive not exclusive, growing rather than insular." - - Meaghan Schwelm, Massachusetts, 2007.

"We need gallery that is so devoted in finding and promoting artists rather than simply exploits artists and make money. Please notice what this gallery is doing is dramatically different than others." - - Toru Nakanishi, Massachusetts, 2007.